Outsourced Advertising Operations

An advertising operations team is essential to delivering quality campaigns for your advertisers. A single underperforming campaign can weaken an agency's trust in your brand - sometimes even preventing future buys. Your campaign operations must be handled delicately.

But let's face it, an AdOps team is expensive - and we know you'd rather just keep that advertising revenue for yourself, rather than have to use it to keep the ads running. At Polybase we have an expert Campaign Management and Trafficking team that can help keep your ads running, optimize campaigns and provide reporting and inventory support to your sales staff. You can finally focus on selling, and leave the operations to us.

Campaign Management Services

Polybase has expertise in the following services:

• Ad Trafficking: Day-to-day adops services, including setting up ad tags, creative and campaign targeting.
• Optimization: Inventory recommendations, performance analysis & campaign tweaking.
• Training: On-site, classroom, and webinars are all available.
• Advanced Support: Dedicated technical support and troubleshooting.
• Inventory Management - Forecasting and yield control.
• Strategic Planning - Help setting up advertising on your site, developing advertising models and revenue development.
• Reporting & Analytics - Comprehensive agency ready tracking reports for all campaigns.
• Consulting - Improving methods of ad serving and workflow process.
• Sales Support - Insertion order design and management.
  
  

Campaign Management Services, with packages as low as $55 / hour.

Ad Server Implementation & Maintenance

Hosting and maintaining an ad server is expensive and troublesome. Let PolyBase architect, implement and test an ad serving solution for your Website. We recommend the following ad serving systems:

	OpenX is an open source adserver used by a huge global community of websites, and also manages a transparent Market for buying and selling ads.
	Google Ad Manager is a hosted ad management solution that can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory.
	DoubleClick offers two great products for Publishers: DART for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate ever-greater advertising margins. DART Enterprise (DE) puts you where you want to be: in command of your digital advertising business. DE’s licensed advertising management and delivery software allows businesses to sell, deliver, report on and bill advertising inventory using their own infrastructure.
	Freewheel Media offers the only Monetization Rights Management® platform - the most sophisticated platform for managing online video advertising, no matter where the content appears. Managing video ad inventory means complete focus on building audiences, selling premium content for premium value, managing sales rights, and accounting for all the parties along the video value chain.

Contact us for info on Ad Server Implementation, starting at only $199.